New & trending

One year refresh of Sephora inside JCPenney’s New & Trending campaign and in-store fixtures. The objective was to create in-store destinations that highlight new & trending products and brands in four categories: Makeup, Skincare, Fragrance, and Hair. Marketing requested the visuals to be very product focused. I created a grid of “instagrammable” images that showcased products in their environment with overlapping hero products featured for each brand to pop out of the image.


Contribution: Art Direction & Design

 
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Have you seen that glittery mask that looks great in a #selfie? The cool-girl fragrance that’s front and center in every #shelfie? The #holygrail palettes that are taking over YouTube? Don’t believe the hype: test it, swatch it, and see for yourself. Get inspired by the newest buzzed-about brands. Discover this season’s obsessed-over products. Get in-the-know. We’ve got your new go-to spot for the latest and greatest in beauty.

 
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March 2019 IMAGERY

Photographer: Theodora Richter
Stylist: Suzy Kim

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APRIL 2019 IMAGERY

Photographer: Theodora Richter
Stylist: Laurie Raab

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June 2019 imagery

Photographer: Samantha Berg
Stylist: Laurie Raab

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