Sephora: New & trending

One-year refresh of Sephora inside JCPenney’s New & Trending campaign, revitalizing in-store fixtures and creating engaging destinations across four key categories: Makeup, Skincare, Fragrance, and Hair. In response to marketing's request for product-centric visuals, I developed a dynamic grid of "Instagrammable" imagery, showcasing products in lifestyle environments. Each brand's hero products were strategically layered to stand out and drive customer attention, creating a visually compelling, cohesive experience across the store.

Contribution: Art Direction & Design